Saturday, October 23, 2010 at 9:00PM http://www.stephendebruyn.comThought leadership in the marketing automation arena
I attended the B2B Marketing University event organized by marketing automation firm Silverpop this week in downtown San Francisco. The Giants tickertape parade was held on the same day in the city, so no shortage of excitement getting to the event location.
Saturday, October 23, 2010 at 2:05PM http://www.stephendebruyn.comUnderstanding The Buyer Cycle Revolution
You are doing online research for a project about, say, a business software application, and in the process subscribe to a vendor newsletter. Naturally you are required to fill out a web form with your contact details…
A few days later your phone rings. It’s a sales rep from that same vendor, wanting to know whether you are ready to buy their service. “Sign up before the end of the week”, he suggests, “and I can give you a 20% discount on an annual contract.”
Annoyed, you try to get him off the phone as quickly as you can.
Sounds familiar?
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