Marketing & Communications Exchange 

Syndicated content powered by FeedBurner 

Subscribe Now!

...with web-based news readers. Click your choice below:

addtomyyahoo4Subscribe in NewsGator OnlineAdd to My AOL
Subscribe with BloglinesAdd to netvibes
Add to Google

...with other readers:

original feed View Feed XML

FeedBurner makes it easy to receive content updates in My Yahoo!, Newsgator, Bloglines, and other news readers.

Learn more about syndication and FeedBurner...

Current Feed Content

  • THE DEFINITIVE GUIDE TO SOCIAL MEDIA MONITORING/CORPORATE REPUTATION MEASUREMENT FIRMS

    Posted: 2009-09-14 17:49:00 UTC
    http://www.stephendebruyn.com The Definitive Guide to Social Media Monitoring/Corporate Reputation Measurement Firms As the social web is gaining in size and relevance, it is becoming increasingly critical for corporations to monitor their presence online, and to extract insight from online conversations and comments. To an ever greater degree, corporate strategy and success are dependent on these insights, and corporate reputation is formed by a firm’s online presence.

    It is therefore no surprise that a large number of providers have come forward in recent years to fill this need for insight. As this number is getting larger by the day, I figured it would be handy to bring all of them together in a list. The vendor list below aims to be as complete as possible (although I’m sure someone can come up with more). It features services such as Google Alert, Technorati and eWatch, vendors which exclusively focus on online/social media such as Radian6 and Scout Labs, as well as the traditional media monitoring services such as BurrellesLuce which have begun to offer online media monitoring services in addition to their monitoring of traditional print and broadcast media. I have tried to cast a global net, as the social web is truly a worldwide web, and providers of these solutions can be found anywhere on the globe.

    If I have left off an important provider of these services, or if you have any questions or comments on the profile of a company, please let me know by submitting a comment.

    I have a PDF document of the complete list; email me at debruyn.stephen@gmail.com and I will send you a copy.

    Hover over any name in the list of companies below, and a brief corporate profile will show. Clicking on the name of any company will bring you to their website.  

    3Ws Alterian Attensity
    Attentio Beyond Analyis The Bivings Group
    Biz360 Blogscope BrandIntel
    Brandwatch BurrellesLuce Buzzcapture
    Buzzlogic Carma CICdata
    Cision Collectiveintellect Converseon
    Crimson Hexagon CustomScoop Cyberalert
    CyTrap Labs Digital Influence Group Dna13
    Dow Jones Ecairn Echo Research
    EmPower Research Evolve24 ExLibris
    Filtrbox FirstRain GlobalNewsGroup
    Google Info(N)gen Integrasco
    Investor Dynamics JDPower (Umbria) Jodange
    Kaava KDPaine & Partners Landau Media
    Lexalytics Linkfluence Lithium
    Lotame Marketsentinel Media Measurement
    Media Monitors Media Pilot Media Watch Middle East
    Mediamiser MediaTrack Meltwater
    Metatale Metrica MillwardBrown Precis
    MotiveQuest Netemic New Media Strategies
    Nielsen Onalytica PMG PresseMonitor
    PR NewsWire Precise Press Research
    Pressindex Prime Research PRNet
    Publistat Quirk eMarketing Radian6
    RepuMetrix Reputation Institute RMP Media Analysis
    Scout Labs SentimentMetrics SocialMention
    Symscio Synthesio Technorati
    The Search Monitor TNS Cymfony Trackur
    TrendLight VisibleTechnologies Vocus
    WaveMetrix WhiteVector WiseWindow
    Zeta Interactive