<?xml version="1.0" encoding="UTF-8"?>
<!--Generated by Squarespace Site Server v5.11.5 (http://www.squarespace.com/) on Sat, 31 Jul 2010 01:41:59 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.stephendebruyn.com/social-media/"><rss:title>Social Media</rss:title><rss:link>http://www.stephendebruyn.com/social-media/</rss:link><rss:description></rss:description><dc:language>en-US</dc:language><dc:date>2010-07-31T01:41:59Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.11.5 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.stephendebruyn.com/social-media/2010/4/18/a-compilation-of-social-media-case-study-resources.html"/><rdf:li rdf:resource="http://www.stephendebruyn.com/social-media/2009/12/28/measuring-the-roi-of-social-media-campaigns.html"/><rdf:li rdf:resource="http://www.stephendebruyn.com/social-media/2009/7/15/social-media-driving-a-paradigm-shift-in-corporate-communica.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.stephendebruyn.com/social-media/2010/4/18/a-compilation-of-social-media-case-study-resources.html"><rss:title>A COMPILATION OF SOCIAL MEDIA CASE STUDY RESOURCES</rss:title><rss:link>http://www.stephendebruyn.com/social-media/2010/4/18/a-compilation-of-social-media-case-study-resources.html</rss:link><dc:creator>Stephen Debruyn</dc:creator><dc:date>2010-04-18T16:30:17Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><script src="http://ejohn.org/files/retweet.js"></script> <a class="vert retweet" href=" http://stephendebruyn.squarespace.com/home/2010/4/18/a-compilation-of-social-media-case-study-resources.html"><strong class="vert">http://www.stephendebruyn.com</strong><span class="vert"> A Compilation of Social Media Case Study Resources&nbsp;</span></a></p>
<p>&nbsp;</p>
<p><span style="font-family: Verdana, sans-serif;">As more and more organizations begin to incorporate social media strategies and tactics in their communications plans, there exists a natural interest in the efforts of companies having already taken stabs at implementing social media, and learn from their experience. </span></p>]]></content:encoded></rss:item><rss:item rdf:about="http://www.stephendebruyn.com/social-media/2009/12/28/measuring-the-roi-of-social-media-campaigns.html"><rss:title>MEASURING THE ROI OF SOCIAL MEDIA CAMPAIGNS</rss:title><rss:link>http://www.stephendebruyn.com/social-media/2009/12/28/measuring-the-roi-of-social-media-campaigns.html</rss:link><dc:creator>Stephen Debruyn</dc:creator><dc:date>2009-12-28T23:22:14Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[As social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed. 

The case for ROI

Social media is obviously a new phenomenon, and therefore social media measurement models are still undeveloped, but a number of individuals in the social media arena have made attempts to address existing confusion and lay down some basic ground rules.  While many in the field have compiled lists of key performance indicators (KPIs) by which the success of social media initiatives can potentially be measured, Olivier Blanchard and Jacob Morgan, among others, quite correctly emphasize that ROI is by definition a financial equation that specifies the correlation between an investment and its financial return.]]></content:encoded></rss:item><rss:item rdf:about="http://www.stephendebruyn.com/social-media/2009/7/15/social-media-driving-a-paradigm-shift-in-corporate-communica.html"><rss:title>SOCIAL MEDIA DRIVING A PARADIGM SHIFT IN CORPORATE COMMUNICATIONS</rss:title><rss:link>http://www.stephendebruyn.com/social-media/2009/7/15/social-media-driving-a-paradigm-shift-in-corporate-communica.html</rss:link><dc:creator>Stephen Debruyn</dc:creator><dc:date>2009-07-15T19:01:29Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[SOCIAL MEDIA DRIVING A PARADIGM SHIFT IN CORPORATE COMMUNICATIONS

Remember the days when the corporate C-suite could comfortably live with the illusion that they were able to control corporate messaging; press releases were carefully crafted by the PR team, reviewed and revised multiple times by senior executives until the message was considered ready for prime-time. Once the release was distributed, the PR team was then tasked with ‘obtaining ink’, capitalizing on their carefully –or not so carefully– nurtured relationships with the media.]]></content:encoded></rss:item></rdf:RDF>