A FEW TAKE-AWAYS FROM A SOCIAL MEDIA MONITORING CONFERENCE

http://www.stephendebruyn.comA Few Take-Aways from a Social Media Monitoring Conference 

I attended the Monitoring Social Media conference in San Francisco this week, organized by InfluencePeople, a social media events and training company founded by Luke Brynley Jones and Murray Newlands.   They started these events in London and are now apparently expanding their activities to the US; the event series started in Boston in early October,

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THE MULTIPLE PHASES OF SOCIAL MEDIA INTEGRATION

http://www.stephendebruyn.com The Multiple Phases of Social Media Integration 

As organizations go through the process of introducing social media strategies and tactics into their overall communications mix, it appears they go through three distinct phases.

During the first phase, ‘getting into social media’ is often defined as establishing a presence on one or more platforms such as Facebook and Twitter.  This is of course a very limited and narrowly tactical approach, and it is not surprising that it often doesn’t generate any meaningful results.   No wonder almost all social media pundits advise against following this route.  Most point to a more strategic approach – phase two.

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A COMPILATION OF SOCIAL MEDIA CASE STUDY RESOURCES

http://www.stephendebruyn.com A Compilation of Social Media Case Study Resources 

As more and more organizations begin to incorporate social media strategies and tactics in their communications plans, there exists a natural interest in the efforts of companies having already taken stabs at implementing social media, and learn from their experience.

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MEASURING THE ROI OF SOCIAL MEDIA CAMPAIGNS

As social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed. The case for ROI Social media is obviously a new phenomenon, and therefore social media measurement models are still undeveloped, but a number of individuals in the social media arena have made attempts to address existing confusion and lay down some basic ground rules. While many in the field have compiled lists of key performance indicators (KPIs) by which the success of social media initiatives can potentially be measured, Olivier Blanchard and Jacob Morgan, among others, quite correctly emphasize that ROI is by definition a financial equation that specifies the correlation between an investment and its financial return.

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SOCIAL MEDIA DRIVING A PARADIGM SHIFT IN CORPORATE COMMUNICATIONS

SOCIAL MEDIA DRIVING A PARADIGM SHIFT IN CORPORATE COMMUNICATIONS Remember the days when the corporate C-suite could comfortably live with the illusion that they were able to control corporate messaging; press releases were carefully crafted by the PR team, reviewed and revised multiple times by senior executives until the message was considered ready for prime-time. Once the release was distributed, the PR team was then tasked with ‘obtaining ink’, capitalizing on their carefully –or not so carefully– nurtured relationships with the media.

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