Social Media Driving a Paradigm Shift

THOUGHT LEADERSHIP IN THE MARKETING AUTOMATION ARENA

Stephen Debruyn — Sun, 12 Dec 2010 20:28:24 +0000

http://www.stephendebruyn.comThought leadership in the marketing automation arena

I attended the B2B Marketing University event organized by marketing automation firm Silverpop this week in downtown San Francisco. The Giants tickertape parade was held on the same day in the city, so no shortage of excitement getting to the event location.

A FEW TAKE-AWAYS FROM A SOCIAL MEDIA MONITORING CONFERENCE

Stephen Debruyn — Sat, 06 Nov 2010 21:10:46 +0000

http://www.stephendebruyn.comA Few Take-Aways from a Social Media Monitoring Conference

I attended the Monitoring Social Media conference in San Francisco this week, organized by InfluencePeople, a social media events and training company founded by Luke Brynley Jones and Murray Newlands. They started these events in London and are now apparently expanding their activities to the US; the event series started in Boston in early October, and will end in New York City in November.

UNDERSTANDING THE BUYER CYCLE REVOLUTION - HOW SELLERS CAN CAPITALIZE ON THIS NEW TREND IN BUYING BEHAVIOR

Stephen Debruyn — Sat, 23 Oct 2010 20:58:33 +0000

You are doing online research for a project about, say, a business software application, and in the process subscribe to a vendor newsletter. Naturally you are required to fill out a web form with your contact details…

A few days later your phone rings. It’s a sales rep from that same vendor, wanting to know whether you are ready to buy their service.

THE MULTIPLE PHASES OF SOCIAL MEDIA INTEGRATION

Stephen Debruyn — Mon, 23 Aug 2010 04:06:25 +0000

As organizations go through the process of introducing social media strategies and tactics into their overall communications mix, it appears they go through three distinct phases.

During the first phase, ‘getting into social media’ is often defined as establishing a presence on one or more platforms such as Facebook and Twitter. This is of course a very limited and narrowly tactical approach, and it is not surprising that it often doesn’t generate any meaningful

A COMPILATION OF SOCIAL MEDIA CASE STUDY RESOURCES

Stephen Debruyn — Mon, 24 May 2010 02:09:32 +0000

As more and more organizations begin to incorporate social media strategies and tactics in their communications plans, there exists a natural interest in the efforts of companies having already taken stabs at implementing social media, and learn from their experience.

CONVERSION OPTIMIZATION – A METHODOLOGY WHOSE TIME HAS COME

Stephen Debruyn — Sun, 18 Apr 2010 17:56:35 +0000

As a marketer, I rarely come across slam-dunk solutions, but conversion optimization certainly falls into that category. Yes, we generate lots of traffic to our site – but what good does all that traffic do if we cannot convert it into revenue-generating customers?

THE CONVERGENCE OF MARKETING AND PR - WHAT IT MEANS FOR THE COMMUNICATIONS PROFESSIONAL

Stephen Debruyn — Fri, 12 Feb 2010 23:40:08 +0000

The emergence and rapid evolution of digital media channels is accelerating the convergence of marketing and public relations. I call it a paradigm shift.

While marketers have traditionally been engaged in one-way communication with prospects and customers with an eye primarily on branding and revenue generation, PR professionals were involved in more of a dialogue with stakeholders

MEASURING the ROI of SOCIAL MEDIA CAMPAIGNS

Stephen Debruyn — Mon, 28 Dec 2009 23:19:51 +0000

As social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed.

THE DEFINITIVE GUIDE TO SOCIAL MEDIA MONITORING/CORPORATE REPUTATION MEASUREMENT FIRMS

Stephen Debruyn — Tue, 03 Nov 2009 21:38:12 +0000

As the social web is gaining in size and relevance, it is becoming increasingly critical for corporations to monitor their presence online, and to extract insight from online conversations and comments. To an ever greater degree, corporate strategy and success are dependent on these insights, and corporate reputation is formed by a firm’s online presence.

SOCIAL MEDIA DRIVING A PARADIGM SHIFT IN CORPORATE COMMUNICATIONS

Stephen Debruyn — Fri, 21 Aug 2009 14:30:15 +0000

Remember the days when the corporate C-suite could comfortably live with the illusion that they were able to control corporate messaging; press releases were carefully crafted by the PR team, reviewed and revised multiple times by senior executives until the message was considered ready for prime-time.