I attended the B2B Marketing University event organized by marketing automation firm Silverpop this week in downtown San Francisco. The Giants tickertape parade was held on the same day in the city, so no shortage of excitement getting to the event location.
]]>I attended the Monitoring Social Media conference in San Francisco this week, organized by InfluencePeople, a social media events and training company founded by Luke Brynley Jones and Murray Newlands. They started these events in London and are now apparently expanding their activities to the US; the event series started in Boston in early October, and will end in New York City in November.
]]>A few days later your phone rings. It’s a sales rep from that same vendor, wanting to know whether you are ready to buy their service.]]>
During the first phase, ‘getting into social media’ is often defined as establishing a presence on one or more platforms such as Facebook and Twitter. This is of course a very limited and narrowly tactical approach, and it is not surprising that it often doesn’t generate any meaningful]]>
While marketers have traditionally been engaged in one-way communication with prospects and customers with an eye primarily on branding and revenue generation, PR professionals were involved in more of a dialogue with stakeholders]]>