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THE DEFINITIVE GUIDE TO SOCIAL MEDIA MONITORING/CORPORATE REPUTATION MEASUREMENT FIRMS
Tuesday, November 3, 2009 at 1:38PM http://www.stephendebruyn.com The Definitive Guide to Social Media Monitoring/Corporate Reputation Measurement Firms As the social web is gaining in size and relevance, it is becoming increasingly critical for corporations to monitor their presence online, and to extract insight from online conversations and comments. To an ever greater degree, corporate strategy and success are dependent on these insights, and corporate reputation is formed by a firm’s online presence.
It is therefore no surprise that a large number of providers have come forward in recent years to fill this need for insight. As this number is getting larger by the day, I figured it would be handy to bring all of them together in a list. The vendor list below aims to be as complete as possible (although I’m sure someone can come up with more). It features services such as Google Alert, Technorati and eWatch, vendors which exclusively focus on online/social media such as Radian6 and Scout Labs, as well as the traditional media monitoring services such as BurrellesLuce which have begun to offer online media monitoring services in addition to their monitoring of traditional print and broadcast media. I have tried to cast a global net, as the social web is truly a worldwide web, and providers of these solutions can be found anywhere on the globe.
If I have left off an important provider of these services, or if you have any questions or comments on the profile of a company, please let me know by submitting a comment.
Click the following link to download a complete version this free guide: http://www.stephendebruyn.squarespace.com/social-media-monitoring-vendor
Hover over any name in the list of companies below, and a brief corporate profile will show. Clicking on the name of any company will bring you to their website.
Reader Comments (9)
Hello Stephen,
Thank you for including in this post. We just spoke recently with Nathan Gilliatt, author of the Net-Savvy Executive blog, who also studies various social media monitoring tools.
The key importance is that users wishing to monitor what is being said about their company, brand, and/or product(s) online will require different tools, depending on their own strategy and budget. We have, for example, one platform specifically designed for PR, communications, and marketing agencies, and another created specifically for the Hospitality industry (hotel professionals, hotel chains, etc).
It is great for the consumer, though, that since all of these tools are Internet-based it is easy to get in touch with each service and find out if it is right for you.
Thanks again Stephen.
Best,
Michelle
@Synthesio
Thank you for including us in this post.
Lauren Vargas
Community Manager at Radian6
@VargasL
Stephen, thank you for including us in the directory! You couldn't be more right; there are new solutions springing up in this space daily. What an interesting time we live in!
Cheers!
Maria Ogneva
Social Media Director, Biz360
@themaria @biz360
Hi Stephen - very comprehensive list although you missed us out!
Social Radar by Infegy Inc.
We have a hugely accurate sentiment engine (88%) that uses natural language procesing and human intervention amon other tools.
As such would love to be included on the list!
Thanks Gray.
@graydudek
People in all countries take the business loans in various banks, because it's simple.
Stephen,
Thanks for your thorough review. You just made my life a lot easier!
As I was reviewing your list I noticed that one of the companies you have listed has spun out a whole separate offering that I think used to be part of a suite of tools.
Commetric
http://www.commetric.com
has now made their Influence Analyzer tool into its own application and site found here:
http://influenceanalyser.com/
Just thought I'd share.
Thanks again!
-mark
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