Sunday, May 23, 2010 at 7:09PM http://www.stephendebruyn.com A Compilation of Social Media Case Study Resources
As more and more organizations begin to incorporate social media strategies and tactics in their communications plans, there exists a natural interest in the efforts of companies having already taken stabs at implementing social media, and learn from their experience.
Sunday, April 18, 2010 at 10:56AM http://www.stephendebruyn.com Conversion Optimization- A Methodology Whose Time Has Come
As a marketer, I rarely come across slam-dunk solutions, but conversion optimization certainly falls into that category. Yes, we generate lots of traffic to our site – but what good does all that traffic do if we cannot convert it into revenue-generating customers?
Friday, February 12, 2010 at 3:40PM http://www.stephendebruyn.com The Convergence of Marketing and PR
The emergence and rapid evolution of digital media channels is accelerating the convergence of marketing and public relations. I call it a paradigm shift.
While marketers have traditionally been engaged in one-way communication with prospects and customers with an eye primarily on branding and revenue generation, PR professionals were involved in more of a dialogue with stakeholders
Monday, December 28, 2009 at 3:19PM http://www.stephendebruyn.com Measuring the ROI of Social Media Campaigns
As social media and social media platforms increasingly become promising targets for marketing professionals, the question of return on investment (ROI) of social media campaigns is gaining in prominence, specifically in comparison with the returns generated by alternative marketing initiatives and tactics that can be employed.
Tuesday, November 3, 2009 at 1:38PM 
Via email