Sunday, December 12, 2010 at 12:28PM http://www.stephendebruyn.comThought leadership in the marketing automation arena
I attended the B2B Marketing University event organized by marketing automation firm Silverpop this week in downtown San Francisco. The Giants tickertape parade was held on the same day in the city, so no shortage of excitement getting to the event location.
Saturday, November 6, 2010 at 2:10PM http://www.stephendebruyn.comA Few Take-Aways from a Social Media Monitoring Conference
I attended the Monitoring Social Media conference in San Francisco this week, organized by InfluencePeople, a social media events and training company founded by Luke Brynley Jones and Murray Newlands. They started these events in London and are now apparently expanding their activities to the US; the event series started in Boston in early October, and will end in New York City in November.
Saturday, October 23, 2010 at 1:58PM You are doing online research for a project about, say, a business software application, and in the process subscribe to a vendor newsletter. Naturally you are required to fill out a web form with your contact details…
A few days later your phone rings. It’s a sales rep from that same vendor, wanting to know whether you are ready to buy their service.
Sunday, August 22, 2010 at 9:06PM As organizations go through the process of introducing social media strategies and tactics into their overall communications mix, it appears they go through three distinct phases.
During the first phase, ‘getting into social media’ is often defined as establishing a presence on one or more platforms such as Facebook and Twitter. This is of course a very limited and narrowly tactical approach, and it is not surprising that it often doesn’t generate any meaningful
Sunday, May 23, 2010 at 7:09PM As more and more organizations begin to incorporate social media strategies and tactics in their communications plans, there exists a natural interest in the efforts of companies having already taken stabs at implementing social media, and learn from their experience.
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