About this blog

The fields of marketing and corporate communications are today subject to rapid and unprecedented change. The manner in which we disseminate and obtain marketing information, promote and make purchase decisions, deliver and secure post-purchase support, and the way in which we measure and rate the effectiveness of marketing programs and corporate reputation are all being transformed fundamentally.

This blog aims to cover and evaluate these transformative trends. Topics will include the effectiveness of social media in corporate marketing and communications, new methods to establish marketing ROI, trends in SEO, developments in customer service, and new and innovative ways to measure corporate reputation. Submit your perspectives and ideas!